Daisy London stands for timeless jewellery with meaning. Since 2009, the London-based brand has been creating versatile designs made to be worn effortlessly every day – inspired by personal stories, vintage shapes and the idea of creating pieces to treasure for years to come.
Daisy London’s story began in 2009 with the idea of creating high-quality jewellery designed to be worn every day. Under the creative direction of co-founder Ruth Bewsey, the brand has since developed timeless pieces that consciously transcend short-lived trends.
At the heart of Daisy London is jewellery with meaning: vintage-inspired shapes, hand-drawn motifs and high-quality recycled materials come together in versatile pieces designed to tell personal stories and be cherished for years.
For Daisy London, it’s about more than just jewellery. The brand has long been committed to social and environmental causes, collaborating with organisations such as WWF, UN Women and 4ocean. In this way, Daisy London combines timeless design with personality, meaning and purpose.
